The Genius of Entrepreneurship !
Hiromasa Ezoe; The Man Who Created Recruit, an 8 Trillion Yen Company
There was once a "genius of entrepreneurship" in Japan.
The man was Hiromasa Ezoe, the founder of Recruit Co.
He foresaw the Internet age, crushed Japanese-style management, and tried to create a "Google-like company" using the motivation of employees who had awakened talents they had not realized.
However, he was remembered not as an entrepreneurial genius but as the mastermind behind the Recruit Incident, the most significant corporate crime of the postwar era.
What qualities are needed for entrepreneurs in Japan, a country that has become a venture barren land?
How was this miraculous company created, which overcame the devastating impact of the Recruit incident, paid off its \1.8 trillion debt on its own, and grew to become the 10th largest company in Japan by market capitalization?
This book describes the true story of a "genius of entrepreneurship" who has been buried in history.
There was such a management genius in Japan!
Ezoe
- anticipated Google's search
- envisioned a unique cloud computing system
- fought an "all-out war" with the Yomiuri Shimbun
- took advertising away from Dentsu
- created a computer network connecting Japan, the U.S., and Europe
- gathered computer geniuses from all over the world
Overview
Table of Contents
Preface: Two Geniuses
Part 1: 1960
Chapter 1: The Birth of the Unicorn
Chapter 2: Paper Google
Chapter 3: Diversity on the March
Chapter 4: Crushing Japanese-style Management
Chapter 5: APPI
Chapter 6: Defeating Y
Part 2: 1984
Chapter 7: Ezoe or Inamori?
Chapter 8: Morita's Future, Shindo's Future, Ezoe's Future
Chapter 9: Into the Sea of Information - All Hands on Deck!
Part 3: 1989 The End of the Showa Era and the Dawn of the Heisei Era
Chapter 10: Transformation
Chapter 11: Information makes people hot
Chapter 12: Scoop of the Century
Chapter 13: Reversal
Chapter 14: "You Guys. Be More Disreputable!"
Epilogue
Author Profile
Yasuyuki Onishi is a journalist born in Aichi Prefecture in 1965.He graduated from Waseda University School of Law in 1988 and joined Nikkei Inc. After working in the European DG (London) and as a member of the editorial board of Nikkei Shimbun and Nikkei Business, he became an independent journalist in April 2016.
He is the author of "Kazuo Inamori: The Last Struggle, The Life of a Manager Committed to the Rebirth of JAL" and "First Penguin: The Challenge of Hiroshi Mikitani, Rakuten" (above, Nikkei Publishing), "Confessions of Satoshi Iue, Sanyo Electric" and "The Day the Company Vanished: 100,000 People of Sanyo Electric Then" (above, Nikkei BP), "Rocket Sasaki: Tadashi Sasaki, the Legendary Engineer Jobs Adored" (Shinchosha Publishing Co., Ltd.).
（Information is current at the time of publishing.）
