New Logic of Monetization to Change Existing Businesses
The core business is underperforming. How can we survive?
We need innovation not only in value creation (new business) but also in profit capture!
The "value creation," in which Japanese companies once took the lead, is no longer profitable. In particular, many sales and manufacturing companies are in even more difficult straits due to the COVID-19 pandemic. So, there is no time to wait.
This book thoroughly considers and proposes how to go about creating profits now. Business models are for monetization, but many business model theories only discuss up to "value creation" through "new business. However, the urgent issue is how to rebuild existing businesses and create innovation to earn profits.
In this book, I categorize many examples and as many as 30 profitable models and consider business models to open up tomorrow.
Masanao Kawakami is a professor at the School of Commerce and Economics, University of Hyogo, and a Doctor of Business Administration.
He was born in Osaka in 1974. After working as an associate professor at Fukushima University's Faculty of Economics, he became a professor at the University of Hyogo's Faculty of Business Administration in 2012.
He is a practical management scholar who systematizes business models that can be used in the field and even conducts "clinical trials" at actual companies. His specialties are business models and monetization.
His first independent book, "Grand Design of Business Models" (Chuokeizai-sha, Inc.), received the 41st MCS Award from the Japanese Institute of Certified Public Accountants for its normative research in management consulting.
His "Nine-Cell Method," which provides a bird's-eye view of the entire business picture, is used by various companies for new business planning, and he is involved as an advisor. Also, he conveys the fun of business through lectures and various media.
His other books include "How to Create Connections" (Toyo Keizai Inc.), "Business Model Thinking Method" and "Monetization Strategy" (both published by Diamond Inc.), "Textbook of Frameworks for Creating Profit-Making Mechanisms" and "Equation for Profit Models to Change Charging Points" (both published by Kanki Publishing).
（Information is current at the time of publishing.）