Society Becoming Generation Z
Young People Becoming Customers
Publication Date: April 2024
List Price 1,760 JPY (10% consumption tax included)
ISBN：9784492224175 / Size：H188mm × W130mm / Softcover / 314 pages
A hilarious and shocking theory about youth from a University of Tokyo lecturer who belongs to the "Yutori Generation (Generation Z)!
" I'm going to tell the PTA, is that okay with you?
" A grumpy boss! His or her existence is stressful."
"The work environment is good, but I can't brag about my company, so I'm changing jobs."
Looking at these remarks from young people, we can see the structure of Japan and society as it is today!
Overview
There are more and more people here in Japan who are complaining that "Young people these days are disgrace...". But they themselves are becoming "Generation Z"!
Table of Contents
Introduction: What it means to talk about Generation Z
Chapter 1: Where Gen Z Lives: SNS, School, Friends, and the Reality of the Youth World
Chapter 2: Gen Z, the main consumers: A society that becomes a manager
Chapter 3: Unethical business driven by materialism: Closed communities in open networks
Chapter 4: The Myth of Dramatic Growth: Another Story of Mobile Planners
Chapter 5: Disappearing Black, Undisappearing Anxiety: In Search of a Winning Gacha
Chapter 6: On the edge of fear and meaningless words: What Can We Do?
Conclusion
Chapter 1: Where Gen Z Lives: SNS, School, Friends, and the Reality of the Youth World
Chapter 2: Gen Z, the main consumers: A society that becomes a manager
Chapter 3: Unethical business driven by materialism: Closed communities in open networks
Chapter 4: The Myth of Dramatic Growth: Another Story of Mobile Planners
Chapter 5: Disappearing Black, Undisappearing Anxiety: In Search of a Winning Gacha
Chapter 6: On the edge of fear and meaningless words: What Can We Do?
Conclusion
Author Profile
Shohei Funatsu
Shohei Funatsu was born in 1989 in Nara Prefecture and graduated from Faculty of Law, Kyoto University in 2012 and completed a doctoral program at the Graduate School of Economics, Kyoto University in 2019. After working as a Specified Assistant Professor at the Graduate School of Economics, Kyoto University, and as an Associate Professor at the Faculty of Business Administration, Kyoto Sangyo University, he was appointed to his current position in October 2023.
（Information is current at the time of publishing.）
Shohei Funatsu was born in 1989 in Nara Prefecture and graduated from Faculty of Law, Kyoto University in 2012 and completed a doctoral program at the Graduate School of Economics, Kyoto University in 2019. After working as a Specified Assistant Professor at the Graduate School of Economics, Kyoto University, and as an Associate Professor at the Faculty of Business Administration, Kyoto Sangyo University, he was appointed to his current position in October 2023.
（Information is current at the time of publishing.）
